Is real estate email marketing effective?
If email marketing is done consistently, absolutely! How many times have you found out somebody listed their home with another agent or referred a friend to someone else because they didn’t think of you at the time? Stay in front of your sphere with content that engages them and they will think of you first.
My contacts aren’t organized. Won’t it take forever to get an email list together?
We have options in place so that you can import emails from your email client and easily choose which contacts that you want on your list. When you start seeing responses to your email campaigns, you’ll be inspired to add to your list on a regular basis. Don’t have someone’s email address? That is a great reason to pick up the phone and reconnect.
What if someone decides that they don’t want to receive future emails from me?
Our email marketing for realtors program is CAN-SPAM compliant and includes an opt-out link in every email allowing recipients to simply opt-out should they choose.
How will I measure the success of my real estate email marketing?
In addition to getting responses from your sphere, we offer easy to read reporting that shows you who opened your emails and what links they clicked.
Do the emails show my address in the from line?
Yes, emails will appear to come directly from you and when someone hits reply, they will be responding to your email address.
Will most people open my emails?
The open rate average for the real estate industry varies greatly depending on a number of factors. Open rates will be impacted by a number of things including the size and quality of your list (are your addresses current?). Remember that it may not always be the same people who open your emails each month. To date, we have seen that our customers have a much higher open rate than the industry average.
Can I send the automated emails on some months but not on others?
Sure. The automated emails are in place to help make email marketing easy for you. For some agents, that’s all they use. Others, will use the automated emails in addition to creating their own using our template options.
What are E-cards?
E-cards allow you send one to one email to a contact on a special occasion like their birthday or the anniversary of their home purchase.
