Many of our clients ask us what the benefits to email marketing are. So we thought we would outline them below.
Keep in touch with your client base – The number one benefit of email marketing to real estate agents is that it keeps you in touch with your existing client base. This keeps you top of mind when they decide to buy or sell a home or are asked to refer a REALTOR®.
Promote Listings and Open Houses – Most Email marketing systems have easy to use templates that allow for the creation of Just Sold, Just Listed, and Open House Emails. This makes it easy to inform your entire client base about upcoming Open Houses, new and sold listings.
Reduced Time and Efforts – Most email marketing systems have predefined templates that take all of the hard work out of creating emails and getting them sent in a timely fashion.
Reduced Costs – Compared to most print marketing Email marketing is extremely cost effective and much cheaper. Most do it yourself email marketing systems start out in the $20/month range to deliver a few thousand emails per month. Compare this to sending just 1000 postcards at the current $.34 per card and you have $20 vs. $340. Seems pretty obvious.
