Real Estate Marketing Tip
Use Whitespace in your Marketing Copy

April 23, 2010 by Comments are off

Use lots of whitespace!

  • People tend to scan what they are reading so they’ll be turned off by ads, emails and websites with lots of words.
  • Instead of wordy copy use catchy headlines, photos, bullet points and lots of whitespace.
  • The Marketing Technology Blog has a great article on whitespace here.
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About the Author:

Adam Small is the CEO of Connective, LLC, which owns Connective Mobile and Digital Home Info. Connective Mobile is a text messaging solution offering group texting, subscription management, both SMS and MMS, and a robust API that's integrated as a third party solution for major marketing technology platforms. Digital Home Info is a Real Estate Marketing Platform that provides lead generation, digital marketing and CRM services to the real estate industry.