Many of our new real estate agents are intimidated by the thought of email marketing. They have a lot of questions and concerns. What do I email about? Where do I get my list of email addresses? How many/how often should I send? Should I promote my listings And many more questions. So we thought […]
Virtual Tours are a funny thing in the real estate industry. Some agents will tell you that a “real” tour must have panoramic photos. Others will swear that you must have music, or professional photography or links to the county courthouse records that show that cousin Mable married Jimmy so and so. You get the […]
Text Messaging for REALTORS® Text messaging has been in use by some real estate agents for years. While others have tended to shy away from it. Below are some of the reasons that our clients like it Phone Number Capture – With Text Messaging the agent instantly captures the phone number of the person texting […]
Many of our clients ask us what the benefits to email marketing are. So we thought we would outline them below. Keep in touch with your client base – The number one benefit of email marketing to real estate agents is that it keeps you in touch with your existing client base. This keeps you […]
A few weeks ago I wrote about Yahoo updating their DMARC policy and how this would affect emails delivery if you use a yahoo.com email address. Well, it looks like AOL has followed suit and done the same thing. This means that if you are using an aol.com email address for business purposes you are […]
Late Friday afternoon (April 4, 2014) Yahoo made a change to their authentication policy for people sending emails from @yahoo.com email addresses. Without getting into the technical details, Yahoo has turned on a new authentication policy that allows it to say that yahoo.com emails can only come from yahoo.com email servers. This means that if […]
Is real estate email marketing effective? If email marketing is done consistently, absolutely! How many times have you found out somebody listed their home with another agent or referred a friend to someone else because they didn’t think of you at the time? Stay in front of your sphere with content that engages them and […]
The above tutorial shows how to manage your Real Estate Email Marketing Lists in the Digital Home Info Real Estate Marketing Platform.
Below is an overview of the Digital Home Info Real Estate Email Marketing Platform. It briefly touches on the features and unique offerings of Digital Home Info. Some of the Email Marketing Features include: Automated Email Marketing (We create and send one email a month for you) Easy to use Create Your Own Email Templates […]
This video demonstrates how to segment your email marketing lists into different spheres. This is a great tool for separating buyers, sellers, or subscribers with different interests.
