Real Estate Marketing Blog

  • Mobile Marketing for Real Estate

    Mobile Marketing (along with Social Media) seems to be one of the buzz terms in the Real Estate industry lately. Because of this interest a number of companies have popped up over the last year that claim to have a Real Estate Mobile Marketing solution. Invariably, many of them  have a similar concept; text in a […]

  • The Best Real Estate Text Message Marketing System

    About 5 years ago we were deep into research about the commercial use of text messaging.  At this time there weren’t many companies that were providing commercial text messaging services.  We actually managed to find about 5 in the country at the time, none of them had a product specifically designed for the real estate […]

  • What about Real Estate Yard Signs?

    We often get asked about the signs required to use our service.  What size are they?  Do you have riders? Are they color? Are they reusable? etc…  So here are some answers to many of the questions we have been asked about signs. How much are they? 18″x 24″ 8mm (heavy duty) Cor-X Panels (including H-stake) […]

  • From ActiveRain: Improper Use of “Realtor”

    I came across this post on ActiveRain.  I know that we have had clients called out for not using “Realtor” properly and thought this was a good primer. I got called out for improperly using “Realtor” This is a link to the realtor.org page the explains in detail the rules and regulations regarding the use […]

  • Economy: Housing Shortage in the Cards?

    There is an interesting article on realtor.org about what might happen in the housing market in the next few years. Below is an excerpt and link to the full article. Underproduction in the past three years may lead to a housing shortage in future years. By Lawrence Yun | June 2010 In the current market, […]

  • Mobile Marketing for REALTORS

    Does mobile marketing generate leads for Real Estate? Yes!!! Real Estate is a business founded on the concept of marketing property to prospective buyers and representation for sellers. It’s all about marketing and reaching prospective buyers. One of the key success factors is providing information to buyers in a quick and timely manner. Consumers are accustomed […]

  • Real Estate Mobile Marketing

    Mobile Marketing is growing fast in the real estate industry and there are a lot of players out there offering different components of mobile marketing to their customers.  Below is a short list of those offerings: Real Estate Text Messaging Mobile Optimized web sites (Corporate) Mobile Optimized Virtual Tours Mobile Applications (for the iPhone, Blackberry, […]

  • 5 Features of a Great Real Estate Virtual Tour

    Virtual Tours have become such an integral component of Real Estate Marketing, we thought we would provide a top 5 list of features to look for in your Virtual Tour Service provider and why they are important. Large Photos – Large photos allow viewers to get a better feel for the size and feel of […]

  • 3 Ways REALTORS can use Text Messaging and SMS

    Real Estate Text Messaging Text Messaging is an emerging technology in the Real Estate industry.  REALTORS are using it in many different ways.  We thought we would list 3 ways that REALTORS could use texting to generate leads. Mobile Flyers – Many mobile services (like Digital Home Info) offer a mobile real estate flyer that […]

  • Benefits of posting your Virtual Tour links to REALTOR.COM

    Since we just rolled out our new REALTOR.com® enhancement, we thought it would be a good idea to explain some of the benefits of posting your virtual tour links to REALTOR.com®.  Aside from the ~90,000,000 page views/month that REALTOR.com® receives, some of the benefits include: Your complete Virtual Tour is linked to your listing on REALTOR.com® – […]