We are regularly asked about Real Estate Email Marketing Open Rates. We have had agents call us upset about an open rate of 70% (it was too low). We have agents tell us that they are going to remove everyone from their list that didn’t open their email (even though this was their first send) […]
For years I have been hearing that email marketing is dead. Social Media, text messaging, mobile apps, etc… have all been touted as the email killer. The reality is that while Social Media, text messaging and mobile apps are strong communication and marketing strategies, nothing beats email marketing. 77% of consumers reported that they prefer […]
Late Friday afternoon (April 4, 2014) Yahoo made a change to their authentication policy for people sending emails from @yahoo.com email addresses. Without getting into the technical details, Yahoo has turned on a new authentication policy that allows it to say that yahoo.com emails can only come from yahoo.com email servers. This means that if […]
