I came across this post on ActiveRain. I know that we have had clients called out for not using “Realtor” properly and thought this was a good primer. I got called out for improperly using “Realtor” This is a link to the realtor.org page the explains in detail the rules and regulations regarding the use […]
There is an interesting article on realtor.org about what might happen in the housing market in the next few years. Below is an excerpt and link to the full article. Underproduction in the past three years may lead to a housing shortage in future years. By Lawrence Yun | June 2010 In the current market, […]
Virtual Tours have become such an integral component of Real Estate Marketing, we thought we would provide a top 5 list of features to look for in your Virtual Tour Service provider and why they are important. Large Photos – Large photos allow viewers to get a better feel for the size and feel of […]
Real Estate Text Messaging Text Messaging is an emerging technology in the Real Estate industry. REALTORS are using it in many different ways. We thought we would list 3 ways that REALTORS could use texting to generate leads. Mobile Flyers – Many mobile services (like Digital Home Info) offer a mobile real estate flyer that […]
Logo identification is one of the strongest marketing techniques you can use, it identifies your brand and says more in one image than you can convey in an essay. Many REALTORS® leave out their own logo when developing marketing materials. They make sure to put in the REALTOR® logo, agency logo, and other logos but leave […]
Use lots of whitespace! People tend to scan what they are reading so they’ll be turned off by ads, emails and websites with lots of words. Instead of wordy copy use catchy headlines, photos, bullet points and lots of whitespace. The Marketing Technology Blog has a great article on whitespace here.
Result tracking seems like an obvious thing. Everyone should know to do it but many don’t. I meet a lot of REALTORS and many of them can’t say how many leads they are getting from Virtual Tours, Print ads, or other efforts. They are just spending to market and hoping that something brings in leads. […]
Digital Home Info announces another enhancement to it’s Real Estate Marketing system. All of our customers now have the ability to upload a custom flyer for each listing. We have added an “Add Custom Virtual Tour Flyer” section in the bottom left column of the Listing Editor. Simply choose the file you want to upload […]
Many of our customers know that we are constantly releasing improvements to our Digital Home Info Real Estate Marketing system. Today we are releasing our latest enhancement to the service, Unbranded Virtual Tours. Every listing now has an unbranded virtual tour link that can be found in the Digital Home Info dashboard. The link is […]
This video walks you through the basic steps of setting up a new listing in the Digital Home Info Real Estate Marketing system. If you don’t see the video here you can view on YouTube.com at Digital Home Info How To Set up a New Listing Step by step guide to setting up a new […]
